archer/american wire

graphic design:usa award winner

an industry leading wire fabricating and finishing company in chicago.


for over 70 years, archer/american wire has been a successful family owned business. a rebrand was needed and dawn design developed the new brand identity to reflect who they are today and where they want to go as an industry leader in the wire fabricating and finishing industry. from new logo design, to sales brochure, to website development, and even direct mail campaigns, the new brand reflects the commitment to excellence in product, quality, price, delivery and after service. with the website development, an ecommerce website was developed for archer/american wire that was not only informational but also enabled the company to sell their products directly to the mcdonald's franchise owners.