m. holland company

graphic design:usa award winner

one of the leading north american distributors of the highest quality plastics resins.


m. holland company, founded in 1950, has gone through shifts in their marketplace over the years. entering into the next phase of their business, the company needed to update their brand. working with extensive market research data, the dawn design team refined the brand for today and the future of m. holland. our client asked us to refine, rather than reinvent, the brand. we developed a strong, bold, reliable, contemporary mark using the "m" and "h" from their company name. we also kept their corporate color palette but updated the tones. we implemented new marketing pieces utilizing our new brand standards from stationery, to packaging, to print advertising, to exhibition design and to website design and development.