a chicago-based skincare company that provides products that are all natural and awaken your senses and uncover that shine on your inner-beauty.
ART DIRECTION | LOGO | STATIONERY | PACKAGE | PRINT ADVERTISING | PHOTOGRAPHY | WEBSITE | STANDARDS
when the founder contacted dawn design, she was in the process of developing an all natural skincare line and needed help with the brand and marketing. from understanding her needs, budget and target audience, the mark was developed to communicate peace, serenity and a natural approach to skincare. keeping the mark simple, unique and strong, the dove was developed to represent peace. the color palette chosen is spa-like, serene and natural. once the new brand identity was developed, we designed the stationery, packaging, print advertising and the ecommerce website to reflect the brand from the inception — peaceful and serene.