assuredpartners, inc.

a national mid-market property and casualty and employee benefits insurance agency compromised of a network of top-tier regional brokerages.


becoming a new portfolio company of the chicago-based private equity firm gtcr, assuredpartners, inc. needed a new brand identity. the new mark projects a variety of attributes: trustworthy, traditional, classic, reliable, stable, and confident. the serif typeface and color palette we chose support these attributes and convey the idea of a stable and confident business partner. we designed all elements of their new brand identity system – from brandmark to stationery to the website development – to assist assuredpartners, inc. in becoming one of the top companies in their industry.