graphic design:usa award winner
creativity 34 award winner
an 18-hole private club in largo, florida.
ART DIRECTION | LOGO | MEMBERSHIP BROCHURE |
DIRECT MAIL | PRINT ADVERTISING | STANDARDS
the bayou club is part of the crown golf owned and managed family of golf properties. under new management and ownership, the club needed to increase membership for this private course set among the natural beauty of florida. with the rebrand, the logo was updated to reflect the private course's image and natural surroundings. using the new brand standards dawn design developed, a high-end membership brochure was designed to emulate elegance, nature and warmth all in one. the rivet bound brochure creates a book of warm imagery and places you in the natural setting at the club. to keep with the elegance of the course and the branding, a clear foil stamp graphic has been included on each spread and used as a graphical element on all supporting marketing materials. we also created magazine ads and direct mail campaigns to generate leads to grow the membership.