a leading chicago-based golf club ownership, development and consulting company with golf courses located throughout the united states.
GROUP BRANDING | DIRECT MAIL | SALES MATERIALS | WEBSITE | ART DIRECTION | STANDARDS
dawn design developed the marketing materials for the golf properties owned and managed by crown golf. crown golf's problem was how to give each course their own unique brand as well as portray a common look and feel to collaborative marketing materials. this new brand needed to represent the family of courses in a rich, professional, clean and unified manner. the dawn design team developed a new website based on our rebrand development. through the use of the corporate color palette, we created a rich and inviting visual brand for the corporate website and the individual golf course pages. we created a simple but well organized navigation experience for the user, focusing on the course information and photography. we also developed a group outing experience for 4 regional golf courses including direct mail pieces, a marketing packet with insert sheets, rack cards and loyalty cards. these pieces are just a sample of the work we developed for the crown golf properties.